Product Copy

They say you're an expert after 10,000 hours spent mastering a task. Well, what about 10,000 copy blocks?

 

From establishing the voice and standards to developing a digital asset management system to keep the workflow organized and on track, I put my heart and soul into managing the product copy at Victoria's Secret. Working closely with the merchants and customer care center, as well as my team of writers, it's been fun to evolve this important part of the shopping experience. 

© 2018 by Alexandra Tracey Coscia